The disparity in financial clout was laid bare today with reports Manchester United’s new training kit sponsorship deal is worth as much as Milan and Inter’s match shirt sponsors put together.
According to The Athletic, the agreement has been struck with a cryptocurrency blockchain platform based in New York called Tezos.
This will be worth €24m per year just to have their name on the training kit used by Manchester United players, not during games.
Calcio e Finanza point out just how much Manchester United and other Premier League clubs have monetised their brand compared to the Serie A counterparts.
Inter earn €16m plus bonuses per year for their match-day shirt sponsorship deal with Socios, while Milan get €10m plus bonuses from Fly Emirates.
Put together, that’s €26m, just over the figure Manchester United will get for their training kit sponsorship alone.
Manchester United’s match-day sponsors are TeamViewer, in a deal worth €55m per year.
Il #ManchesterUnited incassa dallo sponsor per il kit d’allenamento quasi quanto #Inter e #Milan incassano insieme dagli sponsor per la maglia da gioco https://t.co/qNo9bHcMwy pic.twitter.com/GHOTHxrlTh
— Calcio e Finanza (@CalcioFinanza) February 3, 2022
Juve gets 40 per year.
Wow. All that money and Man United still sucks.
There is disparity in the numbers but that works in both directions. Manchester United make more through sponsorships but then pay David de Gea 20m per season, Dean Henderson 5m per season to warm the bench. 13m per season to Martial before they turfed him to Sevilla. It’s all linked.
De Gea is eating it all and Pogba is another nightmare
Thats exactly why united sucks
@Chris Its because they get that much money from sponsorship and endorsement deals that they can afford to pay so much money even to their benchwarmers.
It’s Serie A’s own fault for letting themselves fall behind.
Serie A had all of the top players in the 90s, but but just sat back and watched the epl and the top Spanish teams rake in all the new money in the game, despite being vastly inferior to the Italian league at the time.
And Serie A STILL hasn’t caught up.
It’s simply to do with exposure. The PL has huge exposure around the world whereas `La Liga and Serie A do not. A recent article in the Financial Times suggested that La Liga and Serie A would be better to give away their product for free and hope that it can build a sustainable viewer base and make a dent in the PL’s ubiquity.