Juventus Chief Revenue Officer Giorgio Ricci said Serie A should follow La Liga, as playing one of their games abroad is “a good option.”
The plan to play regular league fixture Barcelona v Girona in Miami on January 26 has infuriated many in Spain and there is legal action to block it happening.
Nonetheless, Juve are pushing for Serie A to adopt a similar approach.
“To get the league more global is really important,” Ricci told BBC Sport.
Juventus Chief Revenue Officer Giorgio Ricci said Serie A should follow La Liga, as playing one of their games abroad is “a good option.”
The plan to play regular league fixture Barcelona v Girona in Miami on January 26 has infuriated many in Spain and there is legal action to block it happening.
Nonetheless, Juve are pushing for Serie A to adopt a similar approach.
“To get the league more global is really important,” Ricci told BBC Sport.
“Exporting one of the 38 games is a good option. If we look at some other more developed leagues in terms of commercial strategy; the NBA and NFL, they are exporting one or two of their matches abroad, to the UK or elsewhere in Europe.
“I think it is a good strategy. It is a way to export something that is not an exhibition.
“The key is finding the right balance between what the commercial need is and not losing the domestic DNA, which is the essence of football.”
Chief Revenue Officer Ricci also explained the importance of Juventus signing Cristiano Ronaldo for €100m.
“The whole Ronaldo operation represented the very first activity which shared from the very first stage of the operation, the sports needs and the business needs of the club.
“It is unique in football because it combined a development plan and a return on the plan, both on and off the pitch.”