Juventus CEO Maurizio Scanavino insists the club trust ‘the team and the coach’ who are working to ‘find the key to start again and reach our goals.’

Scanavino spoke during the Juventus Business Forum held at the Allianz Stadium in Turin on Wednesday.

“Speaking of football, which is our core business, this season started with great enthusiasm and success in terms of results, and at the moment, we are in a complicated period,” said the Bianconeri director, as quoted by Juventus.com.

“On the field we sometimes haven’t had extraordinary performances, but at other times they have been positive and we haven’t managed to get what we deserved. That is why we don’t get down about it, there is great confidence in the team and in the coach, and together we are working to find the key to start again as soon as possible and to reach our goals of Champions League qualification and reaching the Italian Cup Final.”

Allegri’s contract at the Allianz Stadium expires in June 2025 and Juventus are expected to sit down with the Livorno-born coach before the end of the season to discuss the future.

There are mixed reports on Allegri’s future, with Gazzetta saying on Wednesday morning that the Italian tactician is ready to remain at the helm even if he won’t be offered a contract extension.

Juventus earned just seven points in the last eight games, winning just once against Frosinone at home.

Scanavino also spoke about Juventus’ results off the pitch this season, mainly focusing on attendance at the Allianz Stadiums and social media.

“Today we are at an Allianz Stadium that has seen our fans return en masse. We have sold out 15 of our 17 matches, and have had a 95% seat occupancy,” said the 51-year-old.

“To that, we can add more than 500 million passionate fans around the world, and that is growing tremendously, and now counts over 165 million people. These are just some of our statistics: we are the number one brand, across all sectors, in Italy on social media, we are top in Europe on Facebook and worldwide on TikTok, if we consider football clubs, among which we are in the top five for growth, interactions and views. Also, on TikTok we are among the top ten global brands, again considering all sectors. This is a trend of performance that makes our communication and your investments effective. As well, next year we will take part in the Club World Cup, which is a great opportunity for visibility. As a company, we are finalising a Capital Increase, a fundamental initiative in laying the foundations of sustainability and increasing competitiveness in our project for the next three years.”

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