Milan CEO Ivan Gazidis has reassured fans that the club will ‘adjust’ the ticket prices for Champions League games after protests from the Rossoneir fans.
After the protests for the high prices of tickets for the Champions League games, Gazidis sent a message to the fans through the club’s official website.
“Dear Milanisti,” he wrote. “I appeal to all of you to address the concerns that have been raised regarding the price of tickets for our exciting and long-awaited return to the Champions League.
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“First of all, I personally want to assure you that every decision of the Club’s management team is made exclusively in the interest of the Club itself and consequently, of the entire Rossoneri community.
“Unfortunately, we are still facing the difficult situation due to the pandemic and Milan have suffered a lot from the absence of an audience at the stadium over the last 18 months, in particular for the lack of emotion and extraordinary energy that the fans generate, but also for the lack of revenues and the financial position of the club.
“I also want to reaffirm the key, fundamental commitment that inspires all our actions: our only goal is to make our supporters proud by creating a successful team in a financially sustainable way.
“All revenues generated by the Club are reinvested to achieve this priority target. It’s essential to grow revenues and reinvest them well in Milan: this remains our path to success.
“With this in mind, we can only be united to bring our Milan back to the top of European football.
“Ticket sales are obviously an important part of this equation and throughout the season we try to find a price balance that allows us to generate the necessary revenue, without excluding or penalising any part of our vast and passionate supporters.
“But in this case I have clearly understood your concerns and I realise that we are not aligned in the balanced way that we want.
“Therefore, we have reassessed our decision and will adjust the prices of the Champions League games to a level that we believe is the correct anyway. The sale of tickets will therefore be temporarily suspended and reopened in due course with a revised tariff approach, also taking care of all related procedural and administrative aspects.
“To maintain an honest and transparent relationship, if we make questionable choices, it’s our duty to admit it, but it’s equally important to feel your trust and support for any decisions you make, through constructive dialogue, as these decisions are always made solely for the good of Milan.
“On behalf of the Club and the owners, I thank you for your passionate and continued support, which will be vital to our mission to bring AC Milan back to the place it deserves.
“Forza Milan, always.”