Cristiano Ronaldo’s future is taking over front pages in Italy, with an outline of just how much he costs Juventus, the revenue he brings in and potential sale value.
The Corriere dello Sport newspaper dug deep into the figures to see if CR7 really does provide value for money, amid reports of interest from PSG and even Manchester United.
The cost of the transfer fee in 2018, including various add-ons, was €115.5m, meaning that in order to avoid making a loss, Juve would have to sell him for €43.4m in January 2021 or €29m in June.
Cristiano Ronaldo’s future is taking over front pages in Italy, with an outline of just how much he costs Juventus, the revenue he brings in and potential sale value.
The Corriere dello Sport newspaper dug deep into the figures to see if CR7 really does provide value for money, amid reports of interest from PSG and even Manchester United.
The cost of the transfer fee in 2018, including various add-ons, was €115.5m, meaning that in order to avoid making a loss, Juve would have to sell him for €43.4m in January 2021 or €29m in June.
Ronaldo also earns €31m per year net in wages, which gross costs Juventus €64m.
It is calculated that by removing Ronaldo’s contract, the total wage bill at Juve would plummet 25 per cent.
The Corriere dello Sport maintain that Ronaldo costs €93m per year to keep him on.
When the Ballon d’Or winner made the move to Juve, it was also a marketing exercise intended to grow revenue for the Serie A side.
It’s reported the merchandising revenue at the club grew €16m the first year, but that the shirt sales were nowhere near the figure he had at Real Madrid.
The revenue from a ticket sale increase rose by 17 per cent (€30m) the first year, but above all Ronaldo’s presence was reflected in improved sponsorship contracts with Adidas and Jeep, more than doubling the kit sponsor deal from €23m to €51m.
Juventus have certainly benefited from CR7 to improve their social media reach, adding 20 per cent more followers in two years.
So while his sale would cut costs significantly in Turin, there’d be the very real risk of losing advances made in terms of revenue as well.