If Juventus pay €60m a year for Cristiano Ronaldo wages – before tax – they’ll get back €50m in increased revenue, claimed an economist.
The €100m transfer fee to take Ronaldo from Real Madrid isn’t the main concern at the moment, but rather the €30m net salary per year that he is commanding.
If Juventus pay €60m a year for Cristiano Ronaldo wages – before tax – they’ll get back €50m in increased revenue, claimed an economist.
The €100m transfer fee to take Ronaldo from Real Madrid isn’t the main concern at the moment, but rather the €30m net salary per year that he is commanding.
“As things stand, Juventus sell 19 million products and services with their brand on it, but the likes of Manchester United, Real Madrid and Barcelona sell four to five times more,” economist Michelangelo Verna told Sky Sport Italia.
“That has to improve for the club to reach the next level and Ronaldo’s arrival would be a sign that is happening.
“If they were to pay him €60m before tax, it’d bring in around €50m per year in increased revenue.”
The Juventus shares have surged 22 per cent in three days, meaning the club capital has gone from €665m to €825m, report Calcio e Finanza.
The salary would also be aided by some of the other companies within the Agnelli family portfolio.
Their holding company Exor controls, among others, Ferrari, FIAT and Jeep.
As Cristiano Ronaldo has a collection of luxury cars, Il Sole 24 Ore and Mediaset Premium claim he’ll be made the global face of Ferrari.
That alone would bring him €20m per year and technically be outside the club’s salary structure.