Roma President James Pallotta wants his club to broaden their fan base and revenue internationally.
The American bought the Giallorossi in 2012 and has repeatedly stressed the need for the Stadio Olimpico outfit to expand their appeal abroad.
Roma President James Pallotta wants his club to broaden their fan base and revenue internationally.
The American bought the Giallorossi in 2012 and has repeatedly stressed the need for the Stadio Olimpico outfit to expand their appeal abroad.
Speaking at a Press conference today, the Boston Celtics stakeholder outlined some of the plans he intends to put into place.
“Our target is to be international,” Pallotta told the journalists present. “We want to have a market in Asia, South America, the United States and all around the world.
“We know we only have a tiny following around Asia and the Far East and we are starting with them.
“We are starting out on two journeys – one is to build a great team and the other is to talk to the fans and find them. It is here that we still have a lot of work to do.
“We have hired people for television and technological roles, now we need a social media expert. We have a lot of ideas as to how to grow our fan base.”
Pallotta then compared the state of the Italian League to other major European championships, arguing that many Serie A have been guilty of complacency in the past.
“If you look at other Leagues around Europe, in Spain there are three big teams. In Germany there are two, in France there are one or two and in England maybe six.
“I think that in Italy there are six teams who could compete with anyone. Sometimes certain Leagues or teams rest on their laurels. This is the case with some Italian sides, who feel a sense of entitlement. You simply can’t do that.
“We are working very hard, we need to do that every day. We have big plans but this is the way we need to operate every day. Now is the time to do it.”