Erick Thohir’s aims to create a stronger commercial brand at Inter are reportedly stepping up, as a project with Nike is lined up.
Erick Thohir’s aims to create a stronger commercial brand at Inter are reportedly stepping up, as a project with Nike is lined up.
The deal was described at the time as also including the goal, “of a joint project to open specialised stores, and the rolling out of a new strategy for the development and marketing of Inter-brand merchandise.”
Whilst current President and owner Erick Thohir had not completed his takeover at the agreement of this deal, it is understood he was across it and further endorsed it upon succeeding Massimo Moratti in November.
The Gazzetta dello Sport today report that the next stage between the club and company is close to fruition, with the structure of a new company called ‘Inter Merchandising’ to be set up.
On from studying Inter’s previous commercial contracts managed by the club, the company, to be solely owned by Nike but see Inter provide three of the seven expected board members, is tasked with developing the club’s brand across not only Italy but also the global market.
This is seen as a branding approach previously used by Barcelona and Manchester United and similarly underway at Juventus.