Inter’s CEO Alessandro Antonello and Chief Marketing Officer Luca Danovaro explain the reasons why the Nerazzurri changed their crest.
Inter unveiled their new logo on March 30.
"We are very proud of our 113 years of history and this pride always pushes us to look towards the future, seizing every opportunity for growth,” Antonello told Inter’s official website.
Inter’s CEO Alessandro Antonello and Chief Marketing Officer Luca Danovaro explain the reasons why the Nerazzurri changed their crest.
Inter unveiled their new logo on March 30.
"We are very proud of our 113 years of history and this pride always pushes us to look towards the future, seizing every opportunity for growth,” Antonello told Inter’s official website.
“We strongly desired to find a new language, a channel that allows us to get closer to the new generations, who experience sporting emotions in a different way".
"Inter's focus is football, but we want to open up to the worlds of digital, entertainment, and lifestyle,” explained Chief Marketing Officer Luca Danovaro.
“The logo maintains a strong identity with the original, tracing its iconic shape. It is an evolution: Two letters that represent the soul of Inter, an icon of football and culture, and new colours to simplify its application on digital devices.”