Juventus director Francesco Calvo warns the club lost €100m from missing out on the Champions League and this is a ‘sort of Year Zero’ for their strategy.
The Bianconeri visit Inter this evening in the Scudetto showdown at San Siro.
Meanwhile, it is a battle off the field too and Chief Football Officer Calvo told the Sole 24 Ore newspaper – the Italian equivalent of the Financial Times – that the Serie A title really would be an extraordinary result in the circumstances.
“This is a short of Year Zero for Juventus, after the earthquakes that struck the club,” said Calvo, referring to their points penalty in Serie A last season and exclusion from UEFA competition for the 2023-24 campaign over financial irregularities.
“The primary objective is to stabilise the revenue stream, considering that this season the absence from the Champions League costs us circa €100m, as well as the €15m from last season.
“The results we are achieving in terms of getting value out of young talents and the appreciation of the Juve brand on social media allow us to be more than optimistic.
“If the sporting performances are positive too, then that process will be accelerated.”
Juventus are one of only two Italian clubs right now to have a ‘second’ team in Serie C, the other from this year being Atalanta, and that is paying off with several of the NextGen squad promoted to the senior team.
They include Kenan Yildiz, who is expected to start tonight’s Scudetto head-to-head against Inter.
Juventus, Calvo: «Per noi è l’anno zero dopo i terremoti che ci hanno colpito: il primo obiettivo è stabilizzare i ricavi» https://t.co/0WFNSLqHeu
— Calcio e Finanza (@CalcioFinanza) February 4, 2024