Milan have officially unveiled their new fourth kit, designed in collaboration with Puma and Los Angeles based streetwear brand PLEASURES.
The Rossoneri organised an event in the Lombardy capital to celebrate the launch of their new fourth kit, bringing out Olivier Giroud, Rafael Leao, Christian Pulisic, Theo Hernandez, Yunus Musah, Noah Okafor, Laura Giuliani and Chanté Dompig.
Fourth kits have started to become an increasingly common trend for Milan and other clubs in Serie A, giving them further commercial and marketing opportunities.
Last season, the Rossoneri used a pixel-based design for their fourth shirt, and the year prior it was a classic striped design with a white gradient.
Milan’s fourth kit, designed in collaboration with Puma and PLEASURES, features a creamy off-white base with stylised black trimmings and a dark gold pattern throughout. The alternate shirt, likely for the goalkeepers, is the inverse with a black base and silver pattern.
Below are photos and videos of the Rossoneri’s new shirt, courtesy of Antonio Vitiello and the MilanNews team.
👉 Fourth kit 2023/24 realizzato da #Milan e #Puma pic.twitter.com/AmAzpP6Daj
— Antonio Vitiello (@AntoVitiello) February 7, 2024
👉 Fourth kit 2023/24 realizzato da #Milan e #Puma pic.twitter.com/JM2Fmg9QHt
— Antonio Vitiello (@AntoVitiello) February 7, 2024
👕 | 𝐎𝐅𝐅𝐈𝐂𝐈𝐀𝐋: AC Milan x Pleasures 2023/24 fourth kits. ⚫️⚪️ pic.twitter.com/Oyk43lSplL
— Milan Matters (@MilanMatters) February 7, 2024
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American Milan , anything but the famous red and black shirt
$£$£$