Juventus are the only Serie A club in the top 10 for the most lucrative sponsorship deals, while Barcelona are on top of the ranking thanks to their new agreement with Spotify.
The Catalans have agreed to a deal with the streaming music service and will get €280m over the next three years, so more than €93m per season. The agreement includes the naming rights of the Nou Camp.
The La Liga giants have overtaken Real Madrid, who have an agreement of €70m-a-year with their kit sponsor Emirates, the same one as Arsenal. Juventus are the only Serie A club in the European top ten for lucrative sponsorship deals.
The Bianconeri get €45m from Jeep, which will be their kit sponsor until 2023-24. Jeep is an American automobile marque owned by multi-national corporation Stellantis, which was formed in 2021 on the basis of a 50-50 cross-border merger Italian-American conglomerate Fiat Chrysler Automobiles and the French PSA Group.
John Elkann is the Chairman of the company and Juventus President Andrea Agnelli sits on the board of directors.
Here’s the list of the ten most lucrative sponsorship deals in Europe
- Barcelona – Spotify €93m per season
- Real Madrid – Emirates €70m per season
- PSG – Accor Live Limitless €65m per season
- Manchester United – Team Viewer €56m per season
- Manchester City – Etihad €53m per season
- Tottenham Hotspur – AIA €47 per season
- Liverpool – Standard Charted €47m per season
- Chelsea – Three €47m per season
- Arsenal – Emirates €47m per season
- Juventus – Jeep €45m per season
No surprise to see only Juve on the list as they’re often the only Italian club to go remotely far in the CL – and even they can’t win it.
If no Italian side win the CL this season – and it’s highly unlikely – then it’ll be 13 seasons since Serie A won it. That’s the longest barren spell in nearly 40 years.
Ahhh triplete, good old days. UNIQUE PRIDE for Italian club – something Rubentus will never achieve
Juventus is the greatest club in Italy, people often are jealous of them and try to bring them down. It’s common sigh…
There is not enough money in Serie A these days. The league is plagued by bad stadiums, racist chants, ultras who act like gangsters, and bad business. A lot of money has been wasted on poor players- Juventus, for sure but also Milan and Inter. They have been BIG spenders. But the really surprising thing is that Italian teams dont even do well in the Europa League, They used to OWN that in the 1990s