Inter look to the future as they present the new logo from 2021-22 today, relaunching the football club as a global brand. 'My name is my story'.

The I and M intertwine with a more intense black and blue double circle around it, a new visual identity linked to the past and the city of Milan.

The new logo will appear in Viale della Liberazione and will be attached immediately to some of the official products, according to La Gazzetta dello Sport.

Inter look to the future as they present the new logo from 2021-22 today, relaunching the football club as a global brand. 'My name is my story'.

The I and M intertwine with a more intense black and blue double circle around it, a new visual identity linked to the past and the city of Milan.

The new logo will appear in Viale della Liberazione and will be attached immediately to some of the official products, according to La Gazzetta dello Sport.

The first match with the new crest will be in 2021-22, but fans will be able to see it on the players tracksuits during the warm-up for Inter-Cagliari on April 11.

La Gazzetta dello Sport highlights that Suning relaunches the football club, but the accounts are still suffering.

The fresh injection of liquidity is needed, but the newspaper claims the idea to open a revolution of the brand during pressing times shows the owners intent to continue with the Nerazzurri.

The pending payments scheduled for the end of March should be settled tomorrow, from the January salaries to the €13m instalment of Achraf Hakimi’s transfer fee to Real Madrid.

Inter sit first, with a six-point gap and one game in hand over direct rivals Milan and the launch of the ‘IM’ campaign starts today.

Foto credit: Inter.it

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