Paulo Dybala broke his duck for this Serie A season and Stefano Sturaro scored an acrobatic equaliser, but Juventus only beat Genoa thanks to two late Cristiano Ronaldo penalties.
La Joya desperately needed a confidence booster after losing his place to Alvaro Morata and was given the chance to shine from the start at Marassi.
He took it, gathering the Weston McKennie knock-down to cut inside a defender and drill into the near bottom corner.
Paulo Dybala broke his duck for this Serie A season and Stefano Sturaro scored an acrobatic equaliser, but Juventus only beat Genoa thanks to two late Cristiano Ronaldo penalties.
La Joya desperately needed a confidence booster after losing his place to Alvaro Morata and was given the chance to shine from the start at Marassi.
He took it, gathering the Weston McKennie knock-down to cut inside a defender and drill into the near bottom corner.
Sturaro netted against his old club with an impressive volley from a tight angle, while Juve had two goals ruled offside.
Ronaldo confirmed his excellent record from the spot by converting both penalties, awarded following defensive errors caused by frantic Genoa defending.