Juventus general manager Beppe Marotta admits there is a “tough atmosphere” at the Stadio Franchi.
The director spoke to Sky Sport Italia on the touchline ahead of the 18.00 GMT kick-off in the second leg of the Europa League Round of 16.
“The DNA of Juventus is to try our best to honour every competition. It’s a tough atmosphere tonight, we can see and hear that, but it is our duty to give all we can,” said Marotta.
The first leg ended 1-1 in Turin and Marotta and his staff had lunch with Fiorentina patrons today, a chance to calm the often very tense rapport between the rival clubs.
“I can say every time there is a European fixture there is this protocol of a lunch put on by the host club. It was a cordial occasion.
“We talked about football in general and the two clubs, but we didn’t clarify anything in particular.”
Juventus remain the only Serie A club to have built their own stadium, but others including Roma, Milan, Catania and Cagliari are eager to follow suit.
“We can be used as a model for others. I’d also like to note the final eight in the Champions League are clubs who make considerably more revenue than us and that does make a difference in the market and therefore eventually on the field.”
Think you know your Italian football? Share your knowledge, tips and comments to win cash prizes in OLBG's World Cup tipster competition - £10,000 to be won!