This morning, Fiorentina unveiled their new logo at an event organized at the Stadio Artemio Franchi.
La Viola are the latest Serie A club to change their crest after Roma, Juventus and Inter. Club director Joe Barone unveiled the Tuscans’ new logo this morning.
“We had the new logo idea when we arrived in Florence,” he said.
“It’s a historic moment for the club because we present the rebrand after a two-year work on the project. We have involved the city, the institutions and the fans in a very particular moment like the one we are living in.
“The world ACF doesn’t mean anything legally, it will no longer feature in the new crest but will remain on the website and our email addresses. The new logo is needed to give order to today’s digital world, which is moving very fast while respecting the Giglio, the purple colour and the word ‘Viola.’
Barone insisted that Fiorentina’s identity won’t change despite the new logo and the video unveiled by the Tuscans aims to prove that as it features classic Fiorentina encounters and some of Florence’s tradition, from art to cuisine.