Duvan Zapata pounced on a defensive error to give Atalanta their first Serie A victory in Turin since 1989, as Paulo Dybala and Juventus were denied by the crossbar in stoppages.
The Bianconeri needed to get back on track after a humiliating 4-0 midweek Champions League defeat at Chelsea. Paulo Dybala was back in the side after injury, but Aaron Ramsey, Mattia De Sciglio and Danilo were out of action, with Giorgio Chiellini and Federico Bernardeschi only fit for the bench. La Dea had Hans Hateboer back in the squad, but Robin Gosens and Matteo Lovato didn’t make the trip.
Dybala’s curler couldn’t surprise Juan Musso, while Rafael Toloi made a decisive last-ditch tackle on Federico Chiesa.
Atalanta took the lead when Alvaro Morata gave it away in midfield, a Berat Djimsiti slide-rule pass allowed Duvan Zapata to spring the offside trap with Matthijs de Ligt hanging back and he smashed it in off the underside of the crossbar from a tricky angle.
Dybala scuffed wide from the edge of the area, but Chiesa pulled up on the stroke of half-time with an injury, making way for Federico Bernardeschi.
Juve struggled to create chances, Dybala firing over after a Berat Djimsiti risky back-pass to anticipate Weston McKennie.
The American also went off injured, while Adrien Rabiot’s daisy-cutter from the edge of the box was fingertipped inches wide by Juan Musso.
While Atalanta were pinned back for the entire second half, they did threaten on the counter when Ruslan Malinovskyi’s short was charged down, Cuadrado did just enough to stop Mario Pasalic getting the rebound and then it was fired onto the side-netting.
Matthijs de Ligt had a shot charged down from a corner and penalty appeals were rejected for handball, as it grazed Djimsiti’s shoulder.
Deep into stoppages, Dybala floated a free kick over the wall and away from Musso, but it bounced off the top of the crossbar.
La Dea kept a rare clean sheet for this even rarer win in Turin.
Juventus 0-1 Atalanta
Duvan Zapata 28 (A)