Juventus are the only Serie A club in the top 10 for the most lucrative sponsorship deals, while Barcelona are on top of the ranking thanks to their new agreement with Spotify.
The Catalans have agreed to a deal with the streaming music service and will get €280m over the next three years, so more than €93m per season. The agreement includes the naming rights of the Nou Camp.
The La Liga giants have overtaken Real Madrid, who have an agreement of €70m-a-year with their kit sponsor Emirates, the same one as Arsenal. Juventus are the only Serie A club in the European top ten for lucrative sponsorship deals.
The Bianconeri get €45m from Jeep, which will be their kit sponsor until 2023-24. Jeep is an American automobile marque owned by multi-national corporation Stellantis, which was formed in 2021 on the basis of a 50-50 cross-border merger Italian-American conglomerate Fiat Chrysler Automobiles and the French PSA Group.
John Elkann is the Chairman of the company and Juventus President Andrea Agnelli sits on the board of directors.
Here’s the list of the ten most lucrative sponsorship deals in Europe
- Barcelona – Spotify €93m per season
- Real Madrid – Emirates €70m per season
- PSG – Accor Live Limitless €65m per season
- Manchester United – Team Viewer €56m per season
- Manchester City – Etihad €53m per season
- Tottenham Hotspur – AIA €47 per season
- Liverpool – Standard Charted €47m per season
- Chelsea – Three €47m per season
- Arsenal – Emirates €47m per season
- Juventus – Jeep €45m per season