Thousands of fans flocked to watch Paulo Dybala unveiled as a Roma player on the runway where the Fendi fashion house holds its shows and you can watch the presentation live.
The stages were set up at the Palazzo della Civiltà Italiana in the EUR section of Rome, where Fendi have their headquarters.
The giant white building, constructed under the orders of Benito Mussolini, was lit up in red and yellow for the occasion.
Dybala, who held his press conference earlier this afternoon, stepped out wearing the Roma jersey.
He sat down and soaked in the atmosphere as the fans sang the Roma anthem, just as they do before kick-off at the Stadio Olimpico.