Juventus have been handed a financial boost after Jeep agreed to significantly increase its sponsorship to €42m a year.
A statement on Juve’s official website confirms the increase of €25m has come in light of “the excellent sport performances achieved in recent years by the first team.”
Furthermore, negotiations have already begun to extend the sponsorship between 2021.
Juventus have been handed a financial boost after Jeep agreed to significantly increase its sponsorship to €42m a year.
A statement on Juve’s official website confirms the increase of €25m has come in light of “the excellent sport performances achieved in recent years by the first team.”
Furthermore, negotiations have already begun to extend the sponsorship between 2021.
Jeep became the Bianconeri’s shirt sponsor in 2012, and the club have gone on to win the last seven Scudetti, as well as reach two Champions League Finals.
The American car manufacturer is owned by Fiat Chrysler Automobiles, which in turn belongs to the Old Lady’s majority shareholder Exor.
The new agreement represents a huge jump from the €17m Jeep was initially paying Juve each season.