Napoli have unveiled their new home kit for the 2024/25 campaign.
The Partenopei will be looking for redemption after a poor Scudetto defence last season, which saw them finish outside a European placement.
They have hired Antonio Conte, one of the best Italian coaches on the market, and are close to signing Alessandro Buongiorno and Leonardo Spinazzola.
Napoli have just unveiled the home jersey their players will wear in the new campaign, which will begin at the Stadio Bentegodi against Hellas Verona.
“SSC Napoli is proud to present its new identity with a launch video describing the feeling of pride linked to ‘being Napoli’,” the Partenopei said in a statement.
“The club logo has been revamped with the traditional Napoleonic N now more minimalist and contemporary in design. Shorn of extra elements, it looks cleaner and more stylish in a monochrome variant.
“The biggest change is the typography. For the first time, the club has its own font – BE NAPOLI – the perfect synthesis of the intrinsic qualities of the brand and the city it represents.
“As a constantly bubbling melting pot, Naples is a city of many facets where contrasts blend together, giving rise to an unparallelled eclecticism.
“We tapped into that heritage to create a unique, dynamic font inspired by Naples’ cultural richness.
“A city, a team and a typography all bonding together.
“That bond is represented by letters with convergence points and diagonal lines like views of the city, characters that are solid and compact like a united, determined team, and acute, dynamic angles that symbolise grit and speed.
“The genetics of a people who live for passion, history and chapters yet to be written.
“It is the city and Neapolitan pride that are the inspiration for the launch video. The video celebrates the wonders of Naples, embodies the Neapolitan spirit and highlights the intrinsic qualities of Neapolitan culture.
“The video takes us through old and new neighbourhoods, the Spanish quarters, the Sanita district, Spaccanapoli and the Centro Direzionale. We take in the most iconic locations of the city, but also some of its lesser known but no less beautiful treasures, such as the Ipogeo dei Cristallini, an ancient example of Greek art, and the Doll Hospital, a magical place where old dolls are ‘admitted’ to be given a new lease of life. The storytelling plays on visual and conceptual contrasts and is inclusive, aiming to pay homage to the intellectual and cultural diversity in Naples, a city that is innovative but also deeply rooted in the past, where there is a thin line between superstition and faith and the heart is eternally vying with reason. This is Naples. A theatre. Naples is a natural stage where anything can happen. Naples is a crossover of styles and cultures which the club aims to embody.
“In this backdrop appears the new home kit, unveiled at the iconic Pausilypon Archeological Site and inside the Seiano Grotto*.
“The long Posillipo hill is a natural barrier dividing the plain of Naples and the plain of Bagnoli. To the far west is the Pausilypon Archeological Site in a particularly fetching position given the surrounding landscape and far-reaching views over the Gulf of Naples. Amidst the rocks, ancient theatres, temples and age-old caves sits the new home jersey in beautiful Napoli blue.
“The SSC Napoli home jersey for the 2024/25 season features a stylish design and attention to detail, emphasising the simple, elegant lines with retro details, including a V neck with woven rib stitching. The shirt is the fruit of a collaboration with EA7, who have been confirmed as the club’s Global Technical Partner for the fourth year running.
“One of the main innovations is the SSC Napoli logo patch, which has been reshaped with a 3D effect. This not only adds a visual dimension to the jersey, but highlights the club’s attention to the latest design trends and quality details. The new SSC Napoli lettering features modern, dynamic characters, creating a more alluring, contemporary feel.
“The jersey in sport performance polyester features a new all-over hot press pattern of the iconic ‘N’.
“The contrasting details in textured stretch material highlight the ergonomic cut, while the round sleeves are enhanced by a double layer of contrasting rib stitching.
“To make the product unique and authentic, the jersey features a special Scudetto hologram print at the bottom.
“The home jersey will go on sale at the official online store at 19:26 today.”