Italy are in the USA for friendly games against Venezuela and Ecuador, but also to raise their profile, as Adidas took over Times Square for the new jerseys.
The Azzurri are warming up for the Euro 2024 tournament in Germany next summer and playing two matches in the United States.
They saw off Venezuela 2-1 in Fort Lauderdale on Thursday and will play Ecuador at the Red Bull Arena in New York on Sunday at 20.00 GMT.
To mark the occasion, the Italy squad and coach Luciano Spalletti were hosted by Ambassador Maurizio Massari and then this morning met with fans at the Adidas Store in 5th Avenue.
For the occasion, the images of the Azzurri and their new jerseys were also displayed on the giant screens in the iconic Times Square.