Juventus unveiled their 2022-23 away kit with the aid of influencer Khaby Lame and special effects showing him absorbing lightning.
The Adidas design is in black, with white trim and a carbon-coloured starburst graphic.
The detail they have zeroed in on for this campaign is the bolt of lightning running through the Jeep sponsorship logo.
That was brought to life by the video released by Juventus, which shows influencer Khaby Lame walking through the streets of LA wearing the first choice black and white striped kit when struck by lightning, transforming it into black.
Khaby Lame has 78.7m followers on Instagram and over 143m on TikTok.
What a cheap and pathetic video…