Suning: Why we bought Inter…

Suning Group says “development, globalisation” and owning “a great team with many fans and a proud history” was behind its purchase of Inter.

Suning completed their majority buyout of Inter at the beginning of the summer, paving the way for an expensive recruitment drive concerning the likes of Joao Mario and Gabriel Barbosa, and the group’s general director Yang Yang explained its motives to Radio Uno.

“One of the first questions that have arisen is why Suning decided to buy Inter,” he began.

Suning Group says “development, globalisation” and owning “a great team with many fans and a proud history” was behind its purchase of Inter.

Suning completed their majority buyout of Inter at the beginning of the summer, paving the way for an expensive recruitment drive concerning the likes of Joao Mario and Gabriel Barbosa, and the group’s general director Yang Yang explained its motives to Radio Uno.

“One of the first questions that have arisen is why Suning decided to buy Inter,” he began.

“There are a couple of reasons for this choice: we’re interested in promoting this sport and we wanted the attention of a prestigious team like Inter.

“We want to build a very strong team and the benefits in regards to the systems of training: we want to develop football in China, Asia and around the world.

“Our choice of Inter also concerns the globalisation of our business, to make ourselves known in Europe and around the world.

“There is also the last reason: we‘ve chosen a great team with many fans and a proud history.

“There’s an intrinsic commercial value [to Inter], which will allow us to continue this story successfully, recovering the lost ground of recent years.”

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