Serie A won the Special Innovation Award at the Globe Soccer Awards for the new content production and VAR centre.
The event was held in Dubai last night, with Italy winning the Best National Team of the Year trophy for their record-breaking unbeaten run and UEFA EURO 2020 triumph.
There was also another award that slipped under the radar, but which represents a shift in the infrastructure of Italian football.
Italy, Mancini and Donnarumma win in Globe Soccer Awards 2021
Serie A received the Special Innovation Award for the content production centre in Lissano, just outside Milan.
It is a hub where not only is all media for the Lega Serie A produced, but it also provides eight VAR rooms with access for a supervisor.
Serie A wins the @Globe_Soccer Special Innovation Award for the IBC, the new Center for content production that also includes new technologically advanced VAR rooms!#globesoccer #WeAreCalcio pic.twitter.com/3odEkTVX4Y
— Lega Serie A (@SerieA_EN) December 28, 2021
Congratulations!
Did they also win the mismanagement award. Takes some talent to go from the 80s 90s peak and be overtaken by English, Spanish, German and French leagues.
No European trophy since 2010, no Europa League since ever. Can’t build stadiums, can’t sell merchandise, can’t afford or hold onto any decent players.
You have a young generation who view great Milan, Parma juve teams in the same way as Saint ettiene, Leeds utd and hamburg
football goes round in cycles, give it a few more years and the premier league will not be as strong as it is now, due to the fact that greed is taken over football. and the money bubble will soon burst in the football world.
I read a report in the Financial Times, that so dominant is the English PL in terms of world audience share, TV revenue and reach, that La Liga and Serie A may as well give their product away for free in the hope of building up an international audience which they can later ‘exploit’ financially. @Jon – the leagues in Europe are not especially bad (the best talent is still in Europe) it’s just that the PL is a hyper product – it has the largest TV audience on the planet and therefore the most money – which in turn attracts the elite managers and players. There is a chasm between the PL and the rest. For all the parochial, insular politics in the UK over the past decade, one thing they have not lost a grip of is their football league – it is a truly international product. People may agree or disagree with this, but I doubt many fans of the PL would go back to how it was.