An analysis of shirt sponsor earnings in Serie A has revealed which teams earn the most from commercial agreements and which have fallen behind, with Juventus topping the list.
This season, the 20 Serie A clubs have earnt a total of around €225m, a €55m increase compared to the €170m generated last season through commercial agreements. The average shirt sponsor earnings per club is around €11.25m and 68 brands in total can be found on the kits of the Italian topflight.
Earning the most is Juventus, who receive €58.5m total – €45m of which comes from Jeep, who have links with the Agnelli family and head John Elkann. The Old Lady also receive €51m from their agreement with Adidas, making their shirt worth around €109.5m this season.
Behind the Bianconeri are Inter, who are budgeted to receive €28.5m total from shirt sponsors. Unfortunately for them, things have not gone to plan with DigitalBits and the dispute between the two parties is still ongoing, so this figure could drop in the coming months.
In third place are Fiorentina with €25m, sponsored by president Rocco Commisso’s Mediacom. Milan sit fourth with €21.5m in sponsor earnings and Sassuolo fifth with €18m.
From next season onwards, Milan are hoping to rise to second in the overall earnings rankings, thanks to their new deal with Fly Emirates, who are planning to invest around €30m in the deal.
Only seven of the 20 Serie A clubs earn more than the €11.25m average – Juventus, Inter, Fiorentina, Milan, Napoli, Roma and Sassuolo.