Roma inspired over 50 clubs to follow their lead and use social media to help find missing young people, calling it the ‘Football Cares’ initiative.
The Giallorossi have been spreading the word in their posts announcing transfers since last year.
It was a success, helping to find six missing children.
As International Missing Children’s Day is on May 25, FIFA, the European Club Association and others have decided to follow suit and use their social media.
Roma inspired over 50 clubs to follow their lead and use social media to help find missing young people, calling it the ‘Football Cares’ initiative.
The Giallorossi have been spreading the word in their posts announcing transfers since last year.
It was a success, helping to find six missing children.
As International Missing Children’s Day is on May 25, FIFA, the European Club Association and others have decided to follow suit and use their social media.
Inter, Chelsea, Juventus, Lazio, Barcelona, Atalanta, Atletico Madrid, Liverpool, Benfica, Glasgow Rangers, Tottenham, Valencia and many more joined the initiative.
“With the huge following and global reach that these clubs boast, we hope that someone, somewhere might recognise one of the missing children in the videos so they can be reunited with their loved ones,” said the European Club Association.