Juventus forward Dusan Vlahovic scored a well-taken goal for Serbia at the World Cup against Switzerland, but it was his celebration that captured all the headlines.
The striker was getting his first start in Qatar after substitute appearances and made it count with a goal to temporarily put Serbia 2-1 up.
He celebrated by letting out his rage and then grabbing his crotch in a gesture towards the crowd and cameras.
It was likely a reference to the media stories that had emerged over the last few days, which forced him to deny during a press conference that he had an affair with Serbia teammate Predrag Rajkovic’s wife.
Vlahovic then put a finger to his lips in a ‘shh’ motion, mimicking the way Switzerland’s Xherdan Shaqiri had celebrated his goal earlier in the game.
Granit Xhaka responded to Vlahovic again in the second half with Switzerland leading 3-2, grabbing his crotch during a pause in play as he gestured towards the Serbia bench.
This infuriated their players, who all leapt up to protest and the man booked for the strongest reaction was indeed Rajkovic.