A22 Sports Management, the company behind the Super League, has revealed the 10 principles behind a new European competition that would replace the Champions League, stressing that it’d be open to 60-80 teams with qualification based on domestic performance.
Juventus, Real Madrid and Barcelona are the only three clubs who haven’t yet formally withdrawn from the Super League which was launched on April 2021 but collapsed within 48 hours after Premier League clubs quit the project.
However, A22 Sports Management’s CEO Bernd Reichart has recently held talks with over 50 European clubs and insists “the vast majority of them share the assessment that the very foundation of European football is under threat, and it is time for change.”
Only a few weeks ago, a Madrid court ruled that UEFA could not take disciplinary action against clubs willing to organise an alternative European competition.
“In view of the available evidence, it does not appear that the defendants’ conduct can be justified as a protection of the general interests of European football, but what we see is behaviour which has all the characteristics of an unjustifiable abuse by people in a position of dominance.”
A new play for the so-called European Super League has now been launched with ten key principles which are significantly different from the ones initially proposed.
The main changes concern the qualification for the competition which, contrary to the original project, would be based on domestic performance and open to 60-80 clubs.
Here are the 10 principles released by A22 Sports Management on Thursday
I. Broad Based and Meritocratic Competitions
A European football league should be an open, multi-divisional competition with 60 to 80 teams, allowing for sustainable distribution of revenues across the pyramid. Participation should be based on annual sporting merit and there should be no permanent members. Open qualification based on domestic performance would grant rising clubs access to the competition while maintaining competitive dynamics at domestic level.
II. Domestic Tournaments: the Foundation of Football
Participating clubs should remain fully committed to domestic tournaments as they are today. At the same time, the critical need to strengthen and make more competitive domestic tournaments across the continent must be addressed. European competitions should play a pivotal role in helping to achieve this goal by generating and allocating additional resources throughout the system.
III. Improve Competitiveness with Stable and Sustainable Resources
Improving the competitiveness of European clubs requires additional financial resources to be shared across the pyramid and strictly enforced Financial Sustainability rules. Clubs also need greater stability and predictability in annual revenues so they can make sensible, long-term commitments to player and infrastructure expenditures. Substantial improvements in the format and attractiveness of the current European competitions would generate additional resources. Stability and predictability in revenues would be dramatically improved by offering clubs a minimum of 14 guaranteed European matches each season.
IV. Player Health Must Be at the Centre of the Game
The health of players must be a key component in determining the number of matches each year. The number of European club competition match days should not be increased beyond those in currently planned competition calendars. Player organisations should be involved to safeguard players’ health and social dialogue across the EU should be promoted. Importantly European clubs and players should not be obliged to participate in expanded or new tournaments imposed by third parties.
V. Club Run Competitions with Transparent, Well Enforced Financial Sustainability Rules
European club competitions should be governed by the clubs as they are domestically, not by third parties who benefit without taking any risk. The governance structure must be fully compliant with EU law. To improve sustainability, spending should be based only on resources generated, not from competitiondistorting capital injections. Financial Sustainability rules should allow clubs to only spend a fixed percentage of their annual football-related revenue on player salaries and net transfers with appropriate provisions for smaller clubs and transition rules.
VI. The World’s Best Football Competition
In developing a pan-European competition, the aspiration must be to create the most exciting sporting event in the world. Football fans deserve the best matches, and the best experience. It is also critical that younger generations, attracted by globally expanding US sports and digital entertainment, continue to embrace football as the most loved sport in the world. This can only be achieved with competitions that enable the world’s best players to compete throughout the entire season with exciting matches from beginning to end.
VII. Improved Fan Experience
Football is the people’s game and dialogue with fans and independent fan groups is essential to discover ideas which can improve the fan experience. Additional measures should be taken to facilitate fan attendance at away games. There should also be standards for infrastructure to bring football stadiums up to consistent, high levels of quality, enhancing the live football experience.
VIII. Develop and Finance Women’s Football
Football stakeholders should promote and develop the women’s game by putting it “centre stage” sideby-side with men’s competitions. To achieve this goal, financing should be significantly expanded beyond existing contributions from women’s European club competitions. Investments should be provided at both professional and grass roots level.
IX. Significant Increase in Solidarity
Grass roots solidarity is an essential pillar of European football and should be increased far beyond current levels. As previously announced, a minimum of €400 million per year to non-participating clubs, social causes, and investment in grass roots – more than two times the contribution from existing European Club Competitions – should achieve this objective. Transparency should be ensured via the supervision of independent authorities with clear annual reporting on spending and its impact.
X. Respect For European Union Law and Values
European football and its stakeholders must embrace the values, laws and fundamental freedoms of the EU. Further, no European club should be forced to dispute resolution systems outside the EU rule of law. The jurisdiction of sport arbitration should be strictly limited to matters of sport. Any other disputes should be addressed to the appropriate forum. All cases should be under the ultimate supervision of the judicial system of the EU.