Roma have announced that JD Sports will become the club’s official retail partner from 2024-25.

“AS Roma is delighted to announce that it is teaming up with JD. The leading global sports fashion retailer will become the club’s Official Retail Partner from 1 July 2024,” the Giallorossi said in an official statement on their website.

“The multi-year agreement will enable JD to boost its presence across the Italian football landscape while expanding the retail network for some AS Roma official clothing across JD’s growing European retail estate.

“The JD partnership creates an important growth opportunity for AS Roma to amplify its brand through one of the leading global retailers in athleisure.

“Founded in 1981, JD quickly established itself as a key player in the global sports fashion market. Characterized by quality, innovation, confidence and style, the company aims to become the world’s leading sports and urban lifestyle powerhouse. The brand, which was founded in the UK, has since seen incredible growth across Europe, with further new stores set to open across Italy throughout 2024.

Roma Chief Commercial and Brand Officer Michael Wandell said: “We are proud to welcome JD – a global leader in its industry – as our newest Centurion partner. With JD, overnight, we dramatically expand our international retail channels, creating compelling new touchpoints with millions of young Giallorossi millennials and Gen Z fans globally.”

JD Global Managing Director Michael Armstrong added: “Roma is a historic club and a brilliant addition to our growing European Football portfolio. Our partnership will allow JD a greater connection with fans in Rome and Italy as well as across Europe.”

One thought on “Official: JD Sports becomes Roma’s retail partner”
  1. Whatever ! nobody in the rest of the World wants Rome’s second team shirts ! Winning the Conference umbrella stand cup isn’t gonna swing it .

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