Milan CEO Barbara Berlusconi says making money is important to the Rossoneri, just as winning trophies is.
The daughter of Rossoneri President Silvio believes the selling of team merchandise and securing sponsorship is key to the club’s long term plans.
Milan CEO Barbara Berlusconi says making money is important to the Rossoneri, just as winning trophies is.
The daughter of Rossoneri President Silvio believes the selling of team merchandise and securing sponsorship is key to the club’s long term plans.
“This is a part of the club that is still expanding and there is a lot of work to be done,” Berlusconi told Vanity Fair Spagna.
“The important thing is not just to win trophies, but to make money too.
“Our business is football, but there are also countless other ways which we can use to generate a lot of profit.
“These include the sales of replica shirts and sponsorships.”