Juventus have a year left on their sponsorship deal with Jeep, so they’ve started to look around for a replacement, reports detail.
The Bianconeri’s current deal is one of the most lucrative shirt sponsorship agreements in Serie A, earning the club around €45m per season, important figures for their balance sheets and Financial Fair Play.
Inter recently announced their new main shirt sponsor – Paramount+, who appeared on their shirts for the Champions League final. The deal is reportedly worth around €20m per season.
Tuttosport via Calcio e Finanza details how Juventus’ current sponsorship deal with Jeep expires at the end of next season, prompting them to start considering new partners for the coming years.
Work will begin on this next week, when the club travel to the United States for their pre-season tour. A series of discussions will be held with interested parties, exploring any serious proposals.
Juventus are looking for brands that carry international interest, so it’s unlikely that they’ll reach an agreement with an Italian company.
Initial talks have also been held with companies from the Middle East, which could involve airlines or other major corporations.