A22 Sports Management, the company behind the proposed European Super League, has appointed a new CEO and both Juventus and Barcelona retweeted the video of his announcement: ‘Football can do better.’

The battle over the European Super League is not over yet even if the project unveiled by 12 elite European clubs in April 2021 collapsed within 48 hours.

Real Madrid, Barcelona and Juventus are still formally involved in the breakaway competition. The Serie A giants seem to have publicly backed the new A22 Sports Management CEO Bernd Reichart by retweeting the first video since his appointment.

Barcelona did the same, contrary to Real Madrid who have yet not shared the video on their social media accounts.

Reichart reiterates that football is losing its leading position in global sports, not offering the best matches week after week, leading to ‘massive consequences’ with younger generations turning their attention to other entertainment alternatives, and watching less live football.

He insists that the ‘current financial model of football is broken and unsuitable’ and that ‘clubs should be sovereign and the master of their own destiny.’

The video ends with what appears to be a message to UEFA: ‘Dialogue to me means listening first.’

11 thought on “Juventus’ retweet confirms Serie A giants don’t give up on Super League”
  1. Explain to me as an Englishman why this is even relevant? They say that we are too dominant in Europe, ok. English football was synonymous with alcohol, violence and bad football in the 70s and 80s. We decided to develop, we started with our stadiums and rebuilt them. We made it easy for people to invest in our league, we made lucrative deals with not only our channels but the whole world. Why don’t the Italians do that instead of complaining and complaining and complaining?

  2. its oil money that is too dominant, not English footballers lol. it is about creating balance between top tier clubs and domestic leagues.

  3. 10 Italian clubs are owned by foreigners, 62.2% of the players in Serie A are foreigners last but not least 25 out of 31 players in Milan today’s champions are foreigners. The alien argument doesn’t work. Your problem is bureaucracy, bad stadiums and a corrupt system in general. Don’t be trying to improve yourselves instead of pointing works. Let’s discuss like adults instead of insults. I say this as someone who consumes a lot of Italian football.

  4. Carl, the premiership has at least as many foreign players as Serie A. It does however have much more lucrative Television deals than Italy, and also a few really big clubs owned by mega rich foreign interests. 30 years ago, the big money players went to Italy; now they go to the premier league. I agree that club owners in Italy need to invest in stadiums, which might help increase the generally poor attendances.

  5. EPL teams became tax havens for oligarchs. Do we need to replicate that in Italy? Mafia money from all over the world flows unregulated through London’S banks. The system is broken.

  6. “This summer, EPL clubs spent €2.25bn (about £1.9bn), more than La Liga, Serie A, the Bundesliga and Ligue 1 combined.”

    There is already a Super League called the EPL.

    It’s funny when fans of smaller English clubs talk about the Super League killing the sport, while their clubs get hammered every other weekend by the big spenders, preventing them from even dreaming of having a spot in the Champions League.

    Gotta give it to Sky, their panic propaganda worked.

  7. Agnelli claims a Super League will better compete with entertainment alternatives like online gaming. This is nonsense. Anyone who’d rather play Fortnite than watch a real football game today isn’t going to switch suddenly because it’s now a Super-Duper-Pooper League hyped game.

  8. Haifa lol. Learn to crawl before you walk. Learn to walk before you run.

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