The Spaniard is aware that the Bianconeri won’t make his move permanent at the end of the season and has decided to leave Turin six months before the end of his loan spell.
Juventus spent €20m on the player’s two-year deal and have an option to sign Morata permanently from Atletico Madrid for €35m.
The Colchoneros have already given their green light to Morata’s move to Barcelona, but Juventus have refused to get Memphis Depay as part of the deal as Massimiliano Allegri has demanded a classic centre forward to replace the 29-year-old.
Meantime, Morata has already spoken to Xavi and has agreed on an 18-month loan at the Nou Camp.
“All the great players think about joining Barcelona,” the Catalans’ president Joan Laporta said during Ferran Torres’ unveiling press conferences today.
“We’re still a point of reference in the transfer market.”
Although AS.com reports Morata’s move to Barcelona is virtually a done deal, Juventus must first sign a replacement for the 29-year-old who is their second-best scorer this season after Paulo Dybala.
Moise Kean has only started six Serie A games this season, scoring three goals in 13 appearances. Allegri doesn’t see him as a regular starter and Juventus have set their sights on Mauro Icardi for January.
The Old Lady is looking to secure the player’s services on loan until the end of the season, hoping to sign Scamacca or Vlahovic in July.
Many other strikers have been linked with a move to Turin, from Pierre-Emerick Aubameyang to Edinson Cavani, Anthony Martial and Arek Milik.
Manchester United boss Ralf Rangnick has confirmed that Martial could leave in January, insisting that Cavani will stay at Old Trafford.
Juventus CEO Maurizio Arrivabene has ruled out big-money transfers in the winter transfer window and Juventus can only get new players on a temporary deal or on a free transfer. Not an ideal situation to replace their main centre forward ahead of a crucial part of the campaign.
Juventus will meet their direct rivals Napoli, Roma Milan and Atalanta in January and February and will face Inter in the Italian Supercup next week. Who will be their centre forward in these crucial games?