Multiple reports in Italy suggest Juventus are offering Dejan Kulusevski plus €35m cash to Fiorentina for Dusan Vlahovic in the January transfer window.
The Serbian striker is also targeted by Arsenal and Tottenham Hotspur, but his agents have made it clear the first choice is and remains Juve.
According to Sky Sport Italia, the Gazzetta dello Sport and Tuttosport, the Bianconeri have decided to make their move in the January window rather than wait until the summer.
Fiorentina are asking for €70m, so the offer is €35m cash plus Kulusevski, who is valued at €35m on the market.
Vlahovic is the current Serie A top scorer with 17 goals this season alone and his contract with the Viola is set to expire in 2023.
The Tuscans said they were prepared to listen to offers in January, although they would much prefer to sell their star man abroad rather than reinforce arch-rivals Juventus yet again.
They were already forced into a corner with Federico Chiesa and could be in a similar situation with Vlahovic.
Chiesa also turned down multiple bids from the likes of Arsenal because he had his heart set on the Turin giants.