Juventus have been placed among the top-five clubs in world football for brand growth following a €140 million increase in its value over the past year.

The findings, published in Football 50 2022’s annual report shows the Bianconeri are recovering well from their post-COVID financial issues and remain the top Italian club worldwide financially.

Juve’s brand has even overtaken its pre-COVID status with an increase in value of 4.4%.

The Old Lady remain in 11th place overall but have closed the gap to 10th-place Arsenal due to their stronger growth.

The increase of €140m in brand growth is equal to 25% year on year with the estimated value of the Juventus trademark at €705m.

Juve’s brand value growth is all the more impressive given their on-field performances have suffered. After nine Serie A titles in a row, they have now gone two seasons without really challenging for the Scudetto.

The club started the season with Cristiano Ronaldo, one of the most marketable sports stars on the planet in their squad but he left to join Manchester United just before the closure of the summer transfer window.

11 thought on “Juventus brand growth among top-five clubs in world football”
  1. all while playing the most horrendous,pedestrian, medieval boring coward football. imagine the numbers if we actually played spectacular

  2. Calma calma, Allegri will make sure that the matches are under strict rules and will only allow the team to score once in each game.

    ” Power is nothing without control ” – Pirelli

  3. All the more remarkable considering they have not won the CL in the 21st Century, as well as having a brand of back, back, down, down. Spearheaded by PhD Max, next year the stock market / value will soar with viewers craving for sleep time after 3 minutes. The impending signing of some more golden oldies, coupled by the banishment of any young talent, will see the Feng Shui Master claim back what is rightfully his (4th spot). Popularity will explode once Maccabi Haifa, Young Boys or some minnow dumps them out of the CL knockout rounds.

  4. @Lord Idiot, must be painful for you to watch Allegri still have 3 more years contract at Juventus. 🤣 You know what? You should take care of your parents more often. I pity them for raising a man who is a slave to his own ego. Pathetic…

  5. Hey @Debu, do not be upset with Lord. He is quite right Allegri has brought nothing but shame to our great Juventus. Wanna stick something up my hole? No Rats just my Pro Rata Saveloy battered, ready and willing to allow anyone to take on the challenge. Extra vinegar for my balls will cost you 50p more. For you I will give you a special promo code, 25% off. Do not hesitate come to me now.

  6. Jeezus don’t tease me @NOrata. Give me a 50% discount first or a taste sample of your saucisson.
    How about we take turns to see who has the best flavour and texture?
    🤣🤣🤣

  7. @Debu @Norata wash your mouths with bleach. Children come here and post. Honestly the level of such idiots is beyond a disgrace.

  8. @Lord allegri, am not sure u are a juve fan.
    U keep complaining about Juventus here and there am sure you will have your own personal issues, so face reality plsss

  9. @Juventini Ofc he is not a Juve fan. Juve fans dont use the word “them” when they refer to Juventus. He is an inter fan, and he is obsessed with Juve. Us winning 9 times in a row most likely cracked someting upstairs

  10. Does it matter who Lord supports. My team is Milan and happy that we finally won something.

    It was about time. All this pettiness over which is better is like playground gossip. The fact is Juve, Milan and to a certain extent Inter are all decorated in their own ways.

    Though I must admit, I do enjoy Lord’s work. Always brightens my day up with his sarcastic hate for Allegri, whom I think is a good coach. Not the best but for sure needs more cavalry.

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