Juventus creep into the list of 10 European clubs that earn the most from their shirt sponsors, far ahead of rivals Inter and Milan.
Calcio e Finanza details how the Bianconeri currently earn a total of €51m per season as a result of their shirt sponsorship deals, the eighth most in Europe. They’re ahead of teams like Liverpool and Tottenham, who both earn €35m per season, and close behind other European giants like Bayern Munich (€60m) and Chelsea (€70m). Topping the list is Real Madrid with €125m earnt per season.
Looking at Serie A exclusively, there is an incredibly clear gap; the Italian club who earns the second most from shirt sponsors is Milan, who receive €30m per season. They still sit far ahead of third place Inter (€12.5m), Lazio (€5m) and Roma (€3.5m), showing the gulf in revenue streams available to Serie A clubs.
Differences in figures like this help explain the gap between some of the top Italian teams and their competitors across Europe, something that often becomes apparent in the Champions League.