Italy and Puma have unveiled the country’s “modern and anamorphic” new away kit to mark “the next” Azzurri era.
The kit will be worn by Italy for the first time against France on Thursday after it was revealed by a 3D street art stunt in Bari’s Piazza del Ferrarese on Wednesday, Marco Verratti, Gianluigi Buffon and Giorgio Chiellini donning the new strip in a large mural.
Italy and Puma have unveiled the country’s “modern and anamorphic” new away kit to mark “the next” Azzurri era.
The kit will be worn by Italy for the first time against France on Thursday after it was revealed by a 3D street art stunt in Bari’s Piazza del Ferrarese on Wednesday, Marco Verratti, Gianluigi Buffon and Giorgio Chiellini donning the new strip in a large mural.
“The secondary colour to the traditional white moves away from azzurri blue to navy – visible underneath the v neck collar, sleeves and bottom of the shirt with a carbon fibre sublimation print that carries an essence of speed and power,” read a Press release for the kit.
“A structured jacquard graphic is derived from the FIGC crest with a dynamic chevron effect on the chest, keeping the nucleus of Italian flair but with a fresh energetic design. Longer sleeves complete the sleek and modern look.
“Furthermore, the shirt has a similar broad design to the 2006 away kit to mark the 10th anniversary of Italy winning the FIFA World Cup in Berlin.”
Italy international and Puma athlete Verratti added: “I like to see new shirts being revealed in interesting ways, through this street art we can reach our fans and give them a great experience of the Italian football team.
“The shirt is a beautiful one and the all players look forward to wearing it as we begin new challenges on the way to Russia.”
Italy’s new away kit represents ‘a new shirt for a new era’ as they embark on their qualification for the World Cup in 2018. The kit will be debuted tomorrow in their friendly against France. Get yours now at puma.com and selected retailers from £65. #ForeverItalia
Image courtesy figc.it