The Viola had been reticent to sell the Serbia international to their arch-rivals in Serie A, especially as more lucrative proposals were coming in from the Premier League with Newcastle United, Arsenal and Tottenham Hotspur interested.
Atletico Madrid had also been linked in Spain, but it has long been suggested that Vlahovic rejected a new contract at Fiorentina because he already agreed personal terms with Juve.
According to Radio Bruno Toscana, the change came last night when Juventus told Fiorentina that they would only take Vlahovic in the current transfer window or wait to take him as a free agent in the summer of 2023.
Faced with losing €70m and spending 18 months with this tension, Fiorentina directors had to buckle and accept the Bianconeri as his next destination.
It’s not dissimilar to the situation that already unfolded with Federico Chiesa in 2020, as he too turned down bigger proposals from Arsenal and Chelsea because he had his heart set on Juventus.
— Fiorentinanews.com (@Fiorentinanews) January 25, 2022