Fiorentina patron Rocco Commisso wants at least €70m for Dusan Vlahovic and the Viola are looking at Sassuolo striker Gianluca Scamacca as a possible replacement.
The Serbian has attracted interest from La Liga and the Premier League thanks to his 21 goals in Serie A last term.
But Fiorentina have rejected Atletico Madrid’s initial offer at €60m and are not looking to sell the youngster this summer.
Il Corriere dello Sport reports the Viola wants at least €70m to sell the former FK Partizan striker, who scored twice in a 4-0 win over Cosenza in the Coppa Italia on Saturday.
Tottenham and Arsenal are reportedly monitoring the player’s situation at the Artemio Franchi and Commisso has set a deadline for offers by this weekend.
The report believes 22-year-old Scamacca has been identified as a fitting replacement, should Fiorentina end up selling Vlahovic this year.
Scamacca has a deal until June 2025 with Sassuolo and recently returned from a stint on loan with Genoa last season.