Cagliari sell naming rights to stadium

by | Jul 23, 2021 16:55

Cagliari have announced the naming rights to their new stadium, while the temporary structure will be called Unipol Domus.

The Sardinians are revamping the existing Stadio Sant’Elia, although today President Tommaso Giulini confirmed they “might have to wait for 2022 or 2023” to demolish it.

They are currently using a temporary stadium that was until now called the Sardegna Arena.

It has been renamed the Unipol Domus as part of a naming rights deal with insurance giants Unipol, who will also give their name to the new stadium when it is built.

“Cagliari Calcio and Unipol are pleased to announce the partnership that will see the insurance group work alongside the Rossoblu Club as title sponsor of the new Cagliari stadium.

“The ten-year agreement also includes the naming rights on the current temporary facility. The Sardegna Arena be renamed “Unipol Domus” starting from the 2021-22 sports season. The official name of the new stadium will be later defined upon inauguration.”

Serie A and B games will allow up to 50 per cent capacity for the start of the new season, but only those with a Green Pass proving their COVID status will be allowed entry.

They must either be double vaccinated, have recovered from COVID in the last few months or have a negative test performed within 48 hours of the match.


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