Atalanta have revealed how they plan to connect with the local community – by sending a club jersey to every newborn baby in Bergamo.
The initiative was confirmed by Atalanta on their official Twitter account, which promoted tweets making the claim.
As well as a sponsorless shirt, the Orobici also ship out two cartons of Lactis baby milk, which is produced in the city.
While it may not revoke their elimination from the Europa League, the scheme will have certainly won the Dea new followers.
Atalanta have revealed how they plan to connect with the local community – by sending a club jersey to every newborn baby in Bergamo.
The initiative was confirmed by Atalanta on their official Twitter account, which promoted tweets making the claim.
As well as a sponsorless shirt, the Orobici also ship out two cartons of Lactis baby milk, which is produced in the city.
While it may not revoke their elimination from the Europa League, the scheme will have certainly won the Dea new followers.
#AtalantaLife #GoAtalantaGo #CopenaghenAtalanta pic.twitter.com/Nho4Wtzx4N
— Atalanta B.C. (@Atalanta_BC) August 30, 2018