Leonardo Bonucci agrees with Andrea Agnelli and Gigi Del Neri that Juventus are obliged to win things.
The Turin giants are six months into an ambitious rebuilding project and appear to be on the right track.
Interviewed on Sky Italia, Bonucci said: "We always need to do well going out on the pitch with the right mentality worthy of Juve.
"We want to win. The words of our President, repeated by Del Neri, represent the thinking of the team."
Reflecting on his own form, Bonucci said: "My improvement has been seen alongside Giorgio Chiellini.
"Right now I want to keep playing this way to play an important role at Juventus and for Italy."
Think you know your Italian football? Share your knowledge, tips and comments to win cash prizes in OLBG's tipster competition - £5,000 monthly.