Florence's neatly built stadium was inaugurated in 1931 – replacing the Stadio Giovanni Francesco Berta – but was only named after Artemio Franchi, a former Fiorentina Coach, in 1991.
The ground, located east of the city centre very close to Florence’s Campo Di Marte station, is built entirely of reinforced concrete with a 230 foot tower named the 'Tower of Marathon'. Redevelopment for the 1990 World Cup involved removing the running track and increasing the seating capacity which is now over 47,000.
The lack of a running track means that the view and the atmosphere are among the best in Italy. The Viola Ultras who congregate on the Curva Fiesole are fiercely anti-Juventus. Despite a past of anti-Azzurri sentiment, Italy played their pre-2006 World Cup warm-up against Germany at the Artemio Franchi.