Sky Italia are reportedly ready to offer even more money for Serie A television rights – but only in return for exclusivity.
According to the Gazzetta dello Sport, the pay-TV broadcasters are prepared to bid in excess of the €561m they tabled for rights from 2012-13 to 2014-15.
There is currently no exclusivity for the sale of football rights in Italy, but Sky would like that introduced for a number of packages that will go on the market for the 2015-18 period.
Serie A clubs met on Friday to discuss their options, including the possible introduction of a dedicated Serie A Channel. That possibility, however, is unlikely to go ahead given the costs involved.
Think you know your Italian football? Share your knowledge, tips and comments to win cash prizes in OLBG's tipster competition - £11,000 to be won monthly!