Sky Italia are reportedly ready to offer even more money for Serie A television rights – but only in return for exclusivity.
According to the Gazzetta dello Sport, the pay-TV broadcasters are prepared to bid in excess of the €561m they tabled for rights from 2012-13 to 2014-15.
There is currently no exclusivity for the sale of football rights in Italy, but Sky would like that introduced for a number of packages that will go on the market for the 2015-18 period.
Serie A clubs met on Friday to discuss their options, including the possible introduction of a dedicated Serie A Channel. That possibility, however, is unlikely to go ahead given the costs involved.
Check out OLBG.com's list of ££ Free Bets from UK bookmakers before placing your bets!